hankyoreh

Samsung Techwin Co., a South Korean manufacturer of digital cameras and optical equipment, said Thursday that it aims to emerge as the leader in the global market in 2010 by focusing on sales of premium digital camera models.

Samsung Techwin, the world's fifth-largest digital camera maker, said it will also aim to sell 28 million cameras and post 3.5

trillion won (US$3.8 billion) in sales by that year.

To that end, the company plans to step up cooperation with its affiliate Samsung Electronics Co., which has a strong distribution network in global markets. It will also focus on producing high-end digital cameras to appeal to customers with more sophisticated tastes, its officials said.

Currently, Samsung Techwin, a unit of the nation's largest conglomerate Samsung Group, trails Canon, Sony, Kodak, and Olympus in the global digital camera market. Its market share stood at 7.8 percent at the end of last year, according to industry data.



SEOUL, Nov. 15 (Yonhap)