LG Electronics starts selling 'Viewty Phone' in China

Posted on : 2008-01-29 15:08 KST Modified on : 2008-01-29 15:08 KST

LG Electronics Inc., South Korea's second-largest electronics maker, said Tuesday that it started selling one of its hit mobile phone models, the "Viewty Phone," in China as part of efforts to expand its presence in the world's largest market with high-end products.

The Viewty Phone is one of the company's latest mobile phone models, unveiled in October last year by the world's fifth-largest manufacturer of handsets to target deep-pocketed customers in Europe.

Priced at around 740,000 won (US$787), the phone is equipped with a 5-megapixel camera that provides semiprofessional-level digital camera features. It currently sells in 14 European countries including Britain, Germany, Italy and Spain.

Last December, LG Electronics reported it had sold over 300,000 units of the Viewty Phone in Europe.

It is the third high-end mobile phone model unveiled by LG Electronics in China, the company said.

Late last year, LG Electronics started selling its "Prada" and "Touch Navigation" models there. It aims to raise the ratio of high-priced cell phones, whose prices exceed 2,000 yuan ($285), to a half of all handsets sold in China this year.


SEOUL, Jan. 29 (Yonhap)

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