From the top, “Artisee” bakery cafe operated by Shilla Hotel CEO Lee Bu-jin, the eldest daughter of Samsung Electronics Chairman Lee Kun-hee; Daemyung Group’s “Beggarback” to sell ddeokbokki, a common street-food; CJ Foods’ bibimbap chain restaurant “bibigo”; LG affiliate Our Home’s bibimbap chain restaurant babidabida.

Shilla Hotel announced on Thursday it would withdraw from the bakery business due to the harsh criticism received by South Korean chaebols’, (family-run conglomerates) expansion into domain of SMEs.